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by June Van Klaveren

What do you say when someone says, "What do you do?" Do you answer, "I'm an accountant" or "I'm a consultant"? Too many people answer the question with their main job function, not what they actually do for their customers -- in benefit language.

Some experts call this your "30-second elevator speech."

You should be able to say in 30 seconds or less what you do for your customers and what they get out of working with you. It should include the solution you provide to your customer's challenges.

Use the following format: "I help ____________ (your market, customers, etc.) who are trying to __________________ (the problem you solve).

The 30-second elevator speech for Compelling Communications is:

"We help service companies who are struggling to attract new customers"

Need help developing your 30-second elevator speech? Give us a call today!

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email

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