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Market Every Day

by June Van Klaveren

Many service companies experience roller coaster business. That is, they are swamped one week and have little to do the next. To prevent this type of situation, become intentional about your marketing. Set aside time to MARKET EVERY DAY!

Here is a week's worth of marketing ideas that take only a few minutes. Choose one for each day!

• Call one customer a day to check up on their satisfaction with your service or product.
• Review your advertising.
• Read your marketing plan (you do have one, don't you?) and evaluate and update it.
• Review your 30-second elevator speech -- that explains in 30 seconds or less exactly what you do.
• Attend a networking event.
• Review your Unique Selling Proposition. Has it changed since you wrote it? Has your competition changed their USP to match yours? If this has happened, it's time to determine how you're different from them!

Happy Marketing!

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email

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