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Making the Best of Adverse Times

by June Van Klaveren

Recently a client asked if we should proceed with his marketing projects in light of impending war situations in the world. He worried that if war were declared, everyone's attention would be on war and the exposure of his mailing would be reduced.

After careful consideration, I advised him to proceed with the project. Here's why:

1) Doing nothing produces nothing. Even in bad times, we must keep on keeping on. Without effort, sales will decline in any economic situation, especially one as grave as the world is facing now.

2) Marketing services and products, even by small companies, makes a positive impact on the economy.

3) Every marketing effort, at any time, in any economic situation gets your name "out there" to people who need your product or service as long as a) the message is on target; b) you've selected the right prospects; and c) your marketing vehicle is professional.

So the bottom line is. . . KEEP MARKETING!

 

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email

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