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Marketing Mistakes

by June Van Klaveren

Here are three mistakes that we see repeated in marketing of all kinds.

Mistake #1. Running an ad one time only and declaring it ineffective. One of the most important words in advertising is REPETITION! Readers (or listeners) don't give their undivided attention to every ad they see -- so repeating it increases the chances that it will be noticed! And it increases the chance that it will motivate someone to call or visit your business.

Mistake #2. Avoiding marketing that requires an investment. Most small businesses look for the most inexpensive methods of marketing. However spending a moderate amount can drastically impact business. Remember the old adage, "You Get What You Pay For."

Want a list of low cost, yet effective marketing ideas? Check out 1001 Marketing Ideas for People Who Hate to Sell by Rick Crandall.

Mistake #3. Procrastinating on creating your marketing materials. The solution -- call Compelling Communications! We create marketing materials painlessly and effectively!

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email

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