FREE Articles for Your Publication (Use the Back button to return to article list.)

More Marketing Tips

by June Van Klaveren

• Join forces with a noncompetitive company to coproduce a newsletter and send it to your own mailing list as well as the other company's list.
• Keep stamped postcards handy in your briefcase so you can write & send postcards in down time like waiting at airports, waiting for appointments, etc.
• Include your business card in every piece of mail you send out, including your bill payments.
• Include testimonials from satisfied clients in your brochure and web site.
• Consider digitizing your brochure so you can send it out on disk or post it to your web site.
• Write at least five different headlines for each letter you write, then choose the most effective, based on an informal survey of your coworkers.
• Develop a press kit containing photos, interviews, brochures, and background information.
• Have your picture taken every year if you are a public speaker so you always have an up-to-date photo to send ahead of your presentation.
  
• If you hear nothing positive from a customer, ask if the service/product worked out.
• Spend at least an hour a week surfing the internet to find competitive information or just fresh, new ideas.
• Have your business cards printed on both sides. Include a list of services or products, or your mission statement on the back. Print it near the top of the back of the card, leaving room at the bottom for notes.

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email

.

All of these free articles for reprint may be freely published in any e-zine, newsletter, newspaper, magazine, website, etc. as long as my name and bio remain in tact. Please when you run my work. Just be sure to NOT edit them in any way and to always INCLUDE the credit line at the bottom. Copyright laws apply!