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Don't Ignore Marketing to Women

by June Van Klaveren

According to Fast Company magazine women control about 80% of household spending, and using their own resources, they make up 47% of all investors. They buy 81% of all products and services!

Eighty percent of the checks written in the US are signed by women. 40% of all business travelers are women. Women are responsible for 51% of all travel and consumer-electronics purchases.

As well as direct buying power, we influence 85% of all automobile purchases.

It is estimated that by 2005 there will be 4.7 million self employed women, (up 77% from 1983.)

"We don't have time to shop around. We want to make a value choice and then stay with a supplier that helps us grow and is concerned about how we feel," says Joanna Brandi of customerretention.com.

Do you focus your marketing efforts toward women? If not, you should!

 

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email

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