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We Receive What We Perceive

by June Van Klaveren

Perception really is reality.

If your customers perceive you as professional, knowledgeable and capable, then that's what they'll expect to receive.

On the other hand, if they perceive you as less than professional -- then their expectations will be low!

Here are some tips to improve your customer's perception of you and your company:

• If you are in a service business and drive a company vehicle - be sure it's clean and in good repair.
• Approach every customer with a smile, even if you're talking to them on the phone.
• Be sure all your marketing materials are first class and up-to-date. Nothing says "mediocre" like marketing materials printed on a home ink-jet printer!
• Take time to answer your customers' questions,

If you have other tips for improving the perception of your company, them for a chance to win a free copy of The Edge Up.

June Van Klaveren, owner of Compelling Communications, helps her clients attract and keep customers. To contact her, call 800-779-0067 or email

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