Compelling Communications

Helping Service Businesses Attract More Clients

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Case Study

Marketing Tip

The Edge Up

Links

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Monthly Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc.
September, 2003

"The best years of your life are the ones in which you decide your problems are your own. You do not blame them on your mother, the ecology, or the President. You realize that you control your
own destiny." --Albert Ellis
 

 



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Market Every Day

Many service companies experience roller coaster business. That is, they are swamped one week and have little to do the next. To prevent this type of situation, become intentional about your marketing. Set aside time to MARKET EVERY DAY!

Here is a week's worth of marketing ideas that take only a few minutes. Choose one for each day!

  • Call one customer a day to check up on their satisfaction with your service or product.
  • Review your advertising.
  • Read your marketing plan (you do have one, don't you?) and evaluate and update it.
  • Review your 30-second elevator speech -- that explains in 30 seconds or less exactly what you do.
  • Attend a networking event.
  • Review your Unique Selling Proposition. Has it changed since you wrote it? Has your competition changed their USP to match yours? If this has happened, it's time to determine how you're different from them!

Happy Marketing!

Want to see a few of the projects produced at Compelling Communications last month?

AET Tradeshow Booth
Ferguson Newsletter Postcard
MUMC Chapel Logo
The Book Rack Logo

Read what our customers say about us

 

Marketing Tips

  • Consider digitizing your brochure so you can send it out on disk or post it to your web site.
  • Write at least five different headlines for each letter your write, then choose the most effective, based on an informal survey of your coworkers.
  • Develop a press kit containing photos, interviews, brochures, and background information.
  • Have your picture taken every year if you are a public speaker so you always have an up-to-date photo to send ahead of your presentation.
  • If you hear nothing positive from a customer, ask if the service/product worked out.
  • Spend at least an hour a week surfing the internet to find competitive information or just fresh, new ideas.

Links

Selling a Service by Giving it Visibility
New Ideas in Advertising

The Edge Up Soon to be Available


by June Van Klaveren

If you have customers or want customers, then this book was written for you! It guides you through the process of leveraging great customer service into a competitive advantage. In other words, you'll learn how to get the "edge up" on your competition through excellent customer service.

Reserve one of the first copies today!

Just and we'll reserve one for you and let you know when it's ready. $11.95 plus S/H.

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Case Study - Circle of Concern

Challenge: Each year this non profit charity needs flyers to promote their annual holiday food drive.

Solution: We created a series of three flyers that were direct mailed to thousands of homes in the St. Louis area.

Results: Because we create these flyers for this non profit agency as pro bono work, we save the agency dollars, promote their food drive and help out a worthy cause.

 


"Thanks so much for taking the time to make our Back To School and Holiday flyers look professional. And, as the guy who used to have to do all these flyers, I know how much work goes into getting such a wonderful end product."

Glenn Koenen, Director

Need a free evaluation of your marketing materials?

Send your marketing materials to Compelling Communications, 512 Marie Lane, Manchester, MO 63011 (or fax to 636-394-6979) for a free evaluation.

If you wish to no longer receive the Gems newsletter, simply reply to this message with the word “Cancel” in the subject line. If you know of others who would like to receive Gems newsletter, please forward this copy so they can subscribe. If you change your email address, please let us know! ©2003 June Van Klaveren. "Gems” newsletter is published by Compelling Communications.
As publisher, we disclaim any liability for the use of any information contained herein.