Monthly Marketing and Customer Services Ideas
from June Van Klaveren, Compelling
Communications, Inc. -- August,
2006
Hello
This issue of The Edge
Up is centered around finding out what your
customers really think of your service or product. If
you haven't surveyed your customers, it's time to
seriously consider finding out any concerns or comments
they may have.
June Van Klaveren
Feature
Article
Do you know what your
customers think of your service or
product?
Good
customer service contributes to the success of any
business. Even though new customers are important, good
customer service will help generate customer loyalty and
repeat business. But how do you know if your customers
perceive your service as excellent as you intend it to
be?
A customer satisfaction survey will confirm what
your customers think and will demonstrate that you care
about them, are listening and are proactively looking to
improve your service. Validation and feedback are the
prime purposes of customer surveys, according to
companies.
With follow-up, customer surveys can be your most
effective tool for increasing business and turning
prospects into loyal, repeat customers. Your customers
get an opportunity to think and talk about what you do
for them, which underscores and articulates your
value.
You also have
a chance to identify your competitive differences and
strengths in the marketplace.
Customer Survey
Gets High Response Challenge: DA
Exterminating in New Orleans was preparing for a
government certification in which one of the
requirements was to conduct a customer survey. Because
the company had never surveyed its customers, management
was anxious to learn what their customers really
thought. Solution: A
12-question survey was mailed to 2500 random customers
along with a self-addressed, postage-free envelope and a
coupon for a free appetizer at a local restaurant. The
results were then tabulated, analyzed and a book of
results was presented to the company. Results: The
average response rate for surveys is 1-2%. Over
25% of the DA customers surveyed returned the form and
about 64% of respondents took the time write comments on
the forms as well. Information will be used as a basis
for changes to marketing and other
procedures.
"We never expected the high
percentage of response we received from the survey.
Let me say, you went above
and beyond. The report is so well organized. This kind
of feedback is priceless and we can glean tons of useful
information from it. Thanks so much
again."Chris Caire, Owner, DA
Exterminating
Welcome
to New Affiliate
We
are pleased to announce a strategic affiliation with Advanced Business Solutions, owned by
Angela Schaefer. Angela provides research & writing
of articles, virtual assistant services, special event
planning and much more. Angie and I worked together
several years ago at Whitmire Research Laboratories, Inc.
(Whitmire MicroGen) and it is a pleasure to work with
her again. She is a member of the Home-Based Women
Entrepreneurs.
Speaking
Engagements
Upcoming
Speaking Engagements
June Van Klaveren
will be speaking:
October 19, 2006 -- Window Covering Association of
America
512 Marie Lane, Ste.
120 Manchester, MO 63011 800-779-0067 -
636-394-4148 june@www.compelcom.com www.compelcom.com
Articles in this
newsletter are copyrighted and cannot be reproduced
without written permission. To request reprint
permission, call
800-779-0067.
This issue of The
Edge Up
includes:
--Feature
Article --Case Study --Quote --Customer Catcher
Cards --What we do --Upcoming speaking
engagements --New affiliate
"They say. .
."
"We can
believe that we know where the world should go. But
unless we're in touch with our customers, our model of
the world can diverge from reality. There's no
substitute for innovation, of course, but innovation is
no substitute for being in touch, either." -- Steve
Ballmer
"Your most
unhappy customers are your greatest source of learning."
--Bill Gates
This
Month's Favorite Links
If you're
looking for a customer service video to use in your
training sessions, check out this site!
JoAnna Brandi & Co is in business
to help create a Customer-Caring company that thrives,
where your employees are motivated, customers are loyal
and competitors are nervous. Lots of great information
on this site.
Customer
Service Week is the first week in October. Check out
this site for ideas of how you can bring fun to the
workplace that week and honor those on the front
line.
Check out our web site
Go to
our web site & see samples, learn about our processes, find FREE marketing information and
more! Check it out! Click
here! Or click the
underlined entries below to go directly to
samples!
Here are some of the projects we've
produced for our happy clients!
Featured Service:
Newsletters
Book
Design
(Click on #5 &
12)Booth
Graphics (Click on #2, 7 &
8)
Brochures
Business
Cards (Click on
#4)
Campaign
Materials
Catalog
design
CD
Design
(Click on
#10)
Corporate Folders
Customer Service
Consulting
Decals
Direct Mail Campaigns
Flyers (Click on # 1 &
4)
Forms
Franchise
Materials
Invitations
(Click on
#13) Labels
Line
Art
(Click on
#6)
Logos
Magazine
Design
Magnets
(Click on #11)
Marketing
Consulting
Newsletters
Postcards
PowerPoint Program
Development
(Click on
#9)
PR
Consulting
Press
Releases
Printing
Public
Speaking
Web Sites
YP
Advertising
The Edge Up Available as
E-Book If you
haven't picked up your copy of The Edge Up yet,
it's now available as a pdf e-book. Cost is just $9.95.
Visa/MC accepted. Just email us
with your phone number. We'll then contact you for
your credit card number and provide access so you can
upload your book through the link we'll provide. The
book includes customer service ideas for companies of
any
size!
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