Compelling
Communications, Inc.
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Monthly
Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc. --
June, 2004
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Use
Photos in Marketing Materials
If
you're planning to create a brochure, website, flyer or any other marketing
project, remember to use photos to create an eye-catching piece. Photos
of people in action will make your printed piece attractive and attention-getting.
Don't
have photos on hand? Purchase a digital camera and learn to use it! I
use a Pentax Digital Optio 550 and it takes beautiful photos. To find
out more about this camera, click
here.
(Click
here to see a few of the digital photos I've taken recently with my Pentax
Optio 550.)
Be
sure to set your camera to take photos in the highest resolution possible
to maximize the results in printed materials. Use a caption under each
photo because captions are read many times before the actual materials.
If
you'd like 'stock photos,' do a search on Google
for "royalty free stock photography."
An elderly
woman opened her refrigerator one day and found a little bunny rabbit
sitting inside.
"What do you think you're doing in my refrigerator?" she
demanded.
"This
is a Westinghouse, isn't it?" replied the rabbit.
"Yeah;
so what?"
"I'm
just westing."
"When
we do the best that we can, we never know what miracle is wrought
in our life, or in the life of another." ~ Helen Keller
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NEWS!
Celia
Tate Joins Compelling Communications
Celia
Tate has joined Compelling Communications as a part time administrative
assistant. She brings a wide variety of computer and people skills
to the company. "I'm so happy to have Celia helping to keep
our projects on track!" says owner, June Van Klaveren.
The
Edge Up Being Used in Training Sessions
Springer
Pest Solutions will be using June's book, The Edge Up, as
a basis for a full-day employee workshop in September. Each employee
received a copy of the book.
Michelle
Burghardt, owner of Azione Marketing, based one of her workshops
on the content from The Edge Up and provided copies to
members of the class.
June
will be presenting a training session for Insects Limited in July
based on The Edge Up after each participant has read the
book.
FirstBackUp.com
This is a great alternative to onsite computer backups. It enables
you to backup your PC to a remote site, is very affordable and includes
terrific customer service.
Shutterfly.com This is a digital photo processing site. Great
pricing, service and product.
Get
your copy of The Edge Up TODAY!
For
more information or to order your copy of The Edge Up by
June Van Klaveren, click here.
Many companies report that they are using each chapter as the
basis for customer service training.
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Challenge:
Erica Erhardt wanted her wedding invitations, thank you notes and program
bulletins to match her bridesmaids dresses to complete the elegant wedding
she had planned.
Solution:
We designed customer wedding invitations complete with translucent
overlay and ribbon, return cards, reception invitations, program bulletin
and personalized thank you notes. A "logo" was designed using
the bride and groom's initials that was used throughout the materials,
giving the package a consistent, elegant look.
From
Erica: "We loved our invitations - and the whole package. It helped
to make our day as special as we had planned. Thank you SO much!"
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please let us know! ©2003 June Van Klaveren. "The Edge Up” newsletter
is published by Compelling Communications. As publisher, we disclaim any
liability for the use of any information contained herein.
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