Compelling
Communications, Inc.


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Monthly Marketing and Customer Services Ideas
from June Van Klaveren, Compelling Communications, Inc. --
June, 2004

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In This Issue

Humor

Case Study

Links

800-779-0067

Use Photos in Marketing Materials

If you're planning to create a brochure, website, flyer or any other marketing project, remember to use photos to create an eye-catching piece. Photos of people in action will make your printed piece attractive and attention-getting.

Don't have photos on hand? Purchase a digital camera and learn to use it! I use a Pentax Digital Optio 550 and it takes beautiful photos. To find out more about this camera, click here.

(Click here to see a few of the digital photos I've taken recently with my Pentax Optio 550.)

Be sure to set your camera to take photos in the highest resolution possible to maximize the results in printed materials. Use a caption under each photo because captions are read many times before the actual materials.

If you'd like 'stock photos,' do a search on Google for "royalty free stock photography."


Just for Grins

An elderly woman opened her refrigerator one day and found a little bunny rabbit sitting inside.
"What do you think you're doing in my refrigerator?" she demanded.
"This is a Westinghouse, isn't it?" replied the rabbit.
"Yeah; so what?"
"I'm just westing."


Quote

"When we do the best that we can, we never know what miracle is wrought in our life, or in the life of another." ~ Helen Keller


Want to see what else we do?
Go to www.compelcom.com


Want to see other new projects from Compelling Communications?

  • AmeriCare Newsletter

  • Harmony Inside & Out Brochure

  • Pest Corps/First Green Cards

  • C&D Termite Flyer

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NEWS!

Celia Tate Joins Compelling Communications

Celia Tate has joined Compelling Communications as a part time administrative assistant. She brings a wide variety of computer and people skills to the company. "I'm so happy to have Celia helping to keep our projects on track!" says owner, June Van Klaveren.

The Edge Up Being Used in Training Sessions

Springer Pest Solutions will be using June's book, The Edge Up, as a basis for a full-day employee workshop in September. Each employee received a copy of the book.

Michelle Burghardt, owner of Azione Marketing, based one of her workshops on the content from The Edge Up and provided copies to members of the class.

June will be presenting a training session for Insects Limited in July based on The Edge Up after each participant has read the book.


Great Links

FirstBackUp.com This is a great alternative to onsite computer backups. It enables you to backup your PC to a remote site, is very affordable and includes terrific customer service.

Shutterfly.com This is a digital photo processing site. Great pricing, service and product.

Get your copy of The Edge Up TODAY!

For more information or to order your copy of The Edge Up by June Van Klaveren, click here. Many companies report that they are using each chapter as the basis for customer service training.


Case Study

Challenge: Erica Erhardt wanted her wedding invitations, thank you notes and program bulletins to match her bridesmaids dresses to complete the elegant wedding she had planned.

Solution: We designed customer wedding invitations complete with translucent overlay and ribbon, return cards, reception invitations, program bulletin and personalized thank you notes. A "logo" was designed using the bride and groom's initials that was used throughout the materials, giving the package a consistent, elegant look.

From Erica: "We loved our invitations - and the whole package. It helped to make our day as special as we had planned. Thank you SO much!"

 


Contact us at 800-779-0067 or

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